The bespoke type family for Aira was designed to support a clear, confident, and consistent brand presence across all touchpoints. Built with a focus on functionality and simplicity, the typefaces reflect Aira’s Nordic roots and clean-tech focus. We developed both headline and text styles to ensure the brand works seamlessly at every scale, from product interfaces to large-scale campaigns. The letterforms are open and readable, with precise details that perform well in both digital and physical applications.