Bespoke Typography
Bobbi Brown
The project began as a logotype assignment, aimed at improving the legibility of the Bobbi Brown wordmark. As the work progressed, it evolved into a full bespoke typography project.
To begin with, the updated wordmark was extended into BB Sans, an uppercase-only headline typeface designed for impact and visibility across all brand touchpoints. This was later complemented by BB Text, a text typeface built on the same DNA as the headline font, providing a cohesive typographic system for both display and body text.
