Bespoke Typography
HubSpot
We developed a bespoke type family for HubSpot designed to work seamlessly across both product and communication. The family includes a sans serif and a serif style, each with matching italics, as well as a monospaced version of the sans.
The sans serif was primarily developed for use within HubSpot’s digital CRM platform, where clarity, efficiency, and consistency are essential across complex interfaces. The serif style supports brand communication and editorial contexts, adding warmth and expression while maintaining a clear relationship to the core system. Together, the styles form a cohesive typographic toolkit tailored to HubSpot’s ecosystem.
