Bespoke Typography
Zalando
We partnered with Zalando at a pivotal moment in its journey — from transactional e-commerce leader to a brand built on inspiration and self-expression. To support this shift, we developed a bespoke typeface superfamily designed to move fluidly between utility and personality, mirroring the many roles Zalando plays in people’s lives.
The typography balances clarity with character, enabling confident expression across markets, platforms and propositions. As the backbone of the new identity, it works seamlessly alongside a refined colour palette and revitalised word mark, creating a system that is both flexible and recognisable.
